The creative is a person and the copy is a name. What identifies a dating funnel is what runs behind it: the affiliate network, the tracker in the chain, and how many ads share one creative.
Other tools stop at the creative. The click is followed through the whole redirect chain, the safe page is archived as the reviewer saw it, and the tracker and network are named.
Dating buyers do not run one creative. They run one face across a dozen ad accounts in a dozen languages, so duplicates are counted per creative and the whole footprint shows.
Ad libraries group by profile, so one buyer spread across a dozen ad accounts looks like a dozen small players. Grouping by domain shows the whole operation (every ad, every account, every language) and the trend that tells you whether it is scaling.
Competing tools save creatives only. A Board holds the ad, the domain, the safe page and the redirect chain together, so nothing gets detached from the funnel that fed it.
What dating buyers ask before they start pulling funnels apart. Still unsure? Talk to us and we will walk you through a live funnel teardown.
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