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Solutions · iGaming

Find the funnel behind every iGaming ad on every network

Every iGaming creative in 200M+ social, native, push, desktop and mobile ads carries how many ads run it, so the winners surface on volume alone. Then open the page behind them, the technology it runs on, and every domain pushing the same offer.

app.adplexity.com/explore?vertical=igaming
SocialNativePushDesktopMobileSame filters on every platform
free spins
Search
GamblingPWAUnited StatesGoogle PlaySort: Most used creatives
free spins · Gambling · PWA · most used creatives16.8K ads
Top · PWAID
Slots interface and receipts
6,213 adsSlots
Top · PWAEU
Chicken Road, store badges
1,368 adsCrash game
High · PWADE
Driving clip thumbnail
983 adsCasino
High · PWADE
Freispiele offer
896 adsSlots
High · PWAIT
Postepay slots, fake wallet
118 adsSlots
High · PWAEU
Coin Strike welcome bonus
142 adsSlots
How it works

From 200M ads to the funnels actually taking deposits

1Filter

Read the page, not the ad

The one thing an iGaming ad does say is the bonus. Search it, drop into the vertical, then filter to the build the fake store listings run on, a filter no keyword search can replace.

Industry: Gambling · Technology: PWA
One click drops you into the vertical. PWA is the build every fake store listing runs on, a filter no keyword search can replace.
Search the bonus, not the brand
“Free spins” repeats everywhere, so the phrase alone finds thousands of live offers whose creative names no game and no operator.
2Follow the click

A Chicken Road ad, taken apart

Chicken Road is one of the most cloned games in the space. One click behind the ad, the store badges turn out to be decoration, and the index records what actually loads.

1
Ad click captured
any network: social, native, push, desktop, mobile
2
Redirect hop mapped
go.trk-domain.com/c/… with every parameter
3
A playable clone, installed from the browser
example-casino.pics · the store badges lead nowhere
3Rank

One creative. Tens of thousands of ads.

One operator clones a game, then runs the same creative across every country it can buy, swapping the language and little else. Duplicates are counted per creative, so the footprint shows from outside.

Counted per creative, not per page
One operator spread across a dozen ad accounts and languages still shows as one footprint.
FiltersReset
Industry
Technology
PWA · 16.8K
Sort
Most used creativesNEW
free spins · Gambling · PWA · 16.8K ads
TopPWA · FR
296 ads
TopPWA · BR
184 ads
HighPWA · EU
142 ads
HighPWA · IT
118 ads
example-casino.picsArchived
What actually loads
No store · playable clone · “Gehen”
PWA detected
Creative group · slots interface and receiptsTop · PWA
0
ads share this one creative
11 languages5 networks38 domains
Domain view

Stop counting ads. Count domains.

One operator spreads across dozens of throwaway domains. Grouping by domain shows the real footprint, what each domain imitates, and how fast it is growing, so an operator spinning up new domains reads differently from one that already burned out.

Top domainsLast 30 days · US
example-casino.shop
Google Play imitation · PWA
986
+128%
example-link.me
Link hub · PWA
664
+274%
example-rich.shop
App Store imitation · PWA
741
new
Domains anonymized. One operator runs many of these at once, which is why counting ads alone understates them.
Boards

Save the funnel, not just the creative

Competing tools save creatives only. A Board holds the ad, the domain, the imitation page and the redirect chain together, so nothing gets detached from the funnel that fed it.

Five types in one place
Ads, domains, pages, landing pages and affiliate offers in one collection.
Shareable by link
Send a Board to a client or a buyer without an account, and choose which element types they see.
Chicken Road teardown
Share
31 ads·8 domains·5 landing pagesLink active
Native
Social
Push
Social
Desktop
Social
Fake store page
+28
AOBKMO
Shared with 3 peopleadplexity.com/b/chicken-road-teardown

Frequently asked questions

What media buyers ask before they start pulling iGaming funnels apart. Still unsure? Talk to us and we will walk you through a live funnel teardown.

How do you find iGaming offers when the ad gives nothing away?

You stop reading the ad and read the page behind it. An iGaming ad can be a driving clip or a screenshot of a chat, with no game and no operator named. The landing page it points to still runs as a PWA and still imitates a specific app store, and that layer is recorded during crawling, on every network. So the funnel is searchable by what the page is built from, even when the ad copy says nothing.

What is a PWA landing page, and why does it matter in iGaming?

A progressive web app is a page that installs and behaves like an app, which is why iGaming advertisers use it to imitate a Google Play or App Store listing without shipping a real app. Because the technology on each landing page is recorded, filtering for PWA surfaces those funnels directly. In gambling it is by far the most common build.

Can you tell which pages are imitating an app store?

Yes. The page is stored with a screenshot and its full redirect chain, so a listing that copies the store layout, invents a rating and pastes fake reviews is visible for what it is. The redirect chain also shows the disposable click domains an operator rotates between campaigns.

How is this different from a platform’s own ad library?

An ad library shows the ad and stops. It does not tell you where the click goes, what the page is built with, or how many other domains run the same funnel. That post-click layer is the difference, and Adplexity applies it across social, native, push, desktop and mobile, not one platform at a time.

Can I search by the bonus terms operators actually use?

Yes. In iGaming that is one of the few things the ad copy says out loud. Terms like free spins run across thousands of gambling PWA ads, so searching the phrase and stacking the Gambling and PWA filters cuts the index straight down to live bonus funnels. Sorting by most used creatives then shows which are being duplicated at scale.

Can I follow one operator over time instead of checking ads one at a time?

Yes. The Domains view aggregates at domain level: active and inactive ads, new ads in the last thirty days, and the countries a domain runs in. Saving the ones worth watching to a Board keeps the ad, the domain and the imitation page together instead of a folder of screenshots.

Trusted by the people who buy media for a living

Twenty thousand marketers. One tool they all agree on.

“Adplexity really impressed me. The system is fast, the database has a huge variety of creatives, and the filters work flawlessly.”

Lubomir Doci
CEO, PSD coding s.r.o.

Those iGaming funnels are live right now

Full database access, every filter, every platform. Pick the products you buy traffic on.

Adplexity

The ad intelligence platform for performance marketers. Social, Native, Push, Desktop, Mobile and Adult in one interface.

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